the move movement
what moves us.
Our Story
The move movement was born from a simple yet powerful vision: to create a body of work that celebrates the beauty of human movement in all its forms. What began as a dream to produce a coffee-table book of photographs has grown into a storytelling platform and creative partner for brands, nonprofits, and institutions worldwide.
Our founder, Denise, experienced firsthand how the fitness and wellness industries often overlooked everyday people and underrepresented voices. The move movement was built to fill that gap by capturing authentic stories of movement that resonate with real audiences.
Our Vision
Redefining Active Living Through Storytelling
The move movement is a content agency that exists to challenge stereotypes and broaden the definition of what it means to live actively.
We capture and share stories that reflect the diversity of movement across cultures, ages, abilities, and communities, and in doing so, we help brands connect with audiences in ways that are authentic, inclusive and impactful.
Our Values
We carry our values into every collaboration:
Authenticity ~ Capturing truth, not perfection.
Inclusivity ~ Representing all voices, not just a few.
Empowerment ~ Using stories to inspire confidence and change.
Excellence ~ Pushing creative limits in every project we take on.
Our Purpose:
To inspire people to embrace movement in all its forms, breaking down stereotypes and celebrating the diverse ways people stay active, connected, and alive.
Vision
To become the premier global platform for movement storytelling — partnering with brands, institutions, and communities to create lasting cultural impact.
“I seek out stories with movement heroes of every background, whose challenges and accomplishments are unique.
My hope is that every individual can see themselves in our stories and feel inspired to move.”
~ Denise Militzer, Creator and Founder of the move movement®
About Our Founder
From sidelined athlete to movement storyteller.
Throughout her life, Denise Militzer has always been in motion, climbing trees as a child, playing competitive soccer, training in capoeira, and pushing through triathlons and open-water swims. Movement has always been her anchor.
But it wasn’t always inclusive. Too often, Denise experienced what it felt like to be sidelined, excluded, and underestimated simply for being a girl. As she grew and travelled across four continents, she noticed the same story repeating: barriers, stereotypes, and narrow definitions of who “belongs” in sport, fitness, and movement culture.
As a professional photographer, Denise stepped behind the lens and found the same limitations in the industry: glossy campaigns that ignored the real, diverse, and inspiring ways people move.
So she began the move movement, a storytelling platform and content agency created to capture and share authentic stories of movement. From adaptive athletes to everyday people, Denise’s work challenges stereotypes, celebrates resilience, and redefines what active living looks like.
For Denise, the move movement is more than a content agency. It’s a movement of its own: one that ensures everyone can see themselves represented, and every brand has the opportunity to tell stories that truly move people.
Interested in a partnership with us?
Elevate your campaign with the move movement and be a catalyst for meaningful change.
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