the move movement

The move movement is a global content agency and storytelling platform that amplifies diversity through authentic visual storytelling - helping brands inspire, engage, and create meaningful impact.

Our Purpose: To inspire people to embrace movement in all its forms, breaking down stereotypes and celebrating the diverse ways people stay active, connected, and curious/alive?

Our Vision: To become the premier global platform for movement storytelling — partnering with brands, institutions, and communities to create lasting cultural impact.

The move movement exists to challenge stereotypes and broaden the definition of what it means to live actively. Unlike traditional agencies, we don’t stage perfection — we capture truth. Our storytelling is rooted in authenticity, inclusivity, and impact.

All the content that we create represents the diversity of movement — across age, ability, gender, and culture — so that everyone can see themselves reflected in an active lifestyle.

We offer commercial and documentary-style photography, short and long-format videos and docu-series, social media content for campaigns, custom art such as coffee-table books, wall art, merchandise, immersive installations, curated indoor and outdoor experiences, collaborative brand campaigns, donor and impact reports, podcasts and so much more!

Diversity isn’t an initiative for us — it’s our foundation.
We work to amplify underrepresented voices in sports, wellness, and movement culture by telling stories that reflect real people across age, ability, body type, gender, and background.
From photographing women coaches and adaptive athletes to spotlighting cultural forms of movement — our visuals challenge stereotypes and expand representation in mainstream media.
Because when more people see themselves reflected, more people move.

The move movement creates authentic, story-driven photography, film, and multimedia campaigns that redefine what active living looks like.

Our work spans:

Documentary and commercial photography capturing real people in motion

Short films and campaign videos for brand, nonprofit, and community storytelling

Editorial and digital stories that explore the human side of movement

Custom art and immersive experiences — from wall art, coffee-table books and exhibits to large-scale building projections

Every piece of content we produce is rooted in truth, inclusivity, and visual excellence — designed to move both hearts and audiences.

We collaborate with:

Brands & Corporates in the sports, fitness, wellness, and lifestyle industries seeking authentic, purpose-driven campaigns.

Nonprofits & Institutions that want to raise awareness or inspire participation in health, equity, and community initiatives.

Athletes, Artists & Everyday Movers whose real stories redefine what movement looks like.

Media, Universities & Research Hubs interested in partnerships, photo essays, or data-driven storytelling on movement and well-being.

Yes. Our team produces cross-platform content ready for print, digital, and social use.
We deliver cohesive visual campaigns — from high-resolution imagery for advertising campaigns, editorial content, donor reports, and wall displays to optimized videos, reels, and carousels for social media campaigns.

Each project includes strategic guidance to ensure your content performs beautifully both online and offline.

Absolutely. Cause-driven storytelling is at the heart of what we do.
We collaborate with brands, nonprofits, universities, and research hubs to craft campaigns that raise awareness, inspire participation, and drive measurable impact.

Whether your focus is gender equity in sport, mental health, accessibility, or youth empowerment, we create stories and visuals that move people — and move your mission forward.

A recent collaboration with Canadian Women & Sport is a powerful example.
With only 4% of sports media coverage featuring women, we produced a national photo campaign spotlighting women coaches and girls in sport.
The images were distributed to media outlets, sports organizations, and educational institutions — helping shift how women in sport are represented across Canada.
The campaign not only amplified visibility but also became a resource for organizations committed to gender equity.

Our campaign visuals are created with multi-use impact in mind.
They can be licensed for:

Brand and nonprofit marketing materials

Editorial features and public relations

Websites, social media, and advertising campaigns

Annual reports, donor communications, and educational resources

Public exhibits, installations, or event activations

We ensure every image maintains both artistic integrity and commercial usability, helping your story live across platforms and audiences.

Partnerships are at the core of the move movement.

If you’re a brand, organization, or creative who shares our mission, we’d love to collaborate.

You email us at hello@themovemovement.org

We co-create campaigns that merge your goals with authentic human stories — for lasting impact.

The move movement operates globally, with roots in Canada, Brazil, and Sri Lanka and with collaborators across Asia, Europe, and the Americas.
Our storytelling network reaches communities, athletes, and organizations worldwide — from surf clubs in Sri Lanka to adaptive athletes in Canada — united by one mission: to make movement visible and inclusive everywhere.

You can stay connected by:

Subscribing to our newsletter for stories, campaign updates, and behind-the-scenes features

Following us on Instagram (@themovemovement_) and LinkedIn for weekly posts

Visiting www.themovemovement.org/stories

We’re guided by transparency, ethics, and respect — in storytelling and partnerships alike.
Our core policies include:

Informed consent from all participants featured in our stories or images

Diversity and inclusion standards to ensure authentic representation

Privacy and data protection aligned with international media and copyright practices

Sustainable production principles, minimizing environmental impact

Fair use and licensing agreements that protect both clients and storytellers

The move movement is built on trust — and every project reflects our commitment to ethical storytelling and social responsibility.