the move movement

real people. real stories. real impact.

The move movement is a content agency and storytelling platform that amplifies diversity through authentic visual storytelling - helping brands inspire, engage, and create meaningful impact.

Why Partner With Us?

Stories that move.

In a world saturated with content, the stories that truly resonate are the ones grounded in authenticity, lived experience, and human connection. At the move movement, we challenge the stereotypes around fitness, sport and movement by showcasing real life stories and by changing the narrative and the way clients communicate with their audiences.

As a content agency and storytelling platform we create visually compelling, authentic narratives that inspire audiences, build trust, amplify diverse voices, and make a difference.

A collage of people engaging in various sports and outdoor activities, including boxing, farming, playing soccer, tennis, skateboarding, running, fencing, surfing, fencing, golf, horseback riding, swimming, running, sailing, and swimming.

Our Services

Custom Content Creation

We produce authentic, story-driven content that moves people:

Commercial and documentary-style photography
Videos, mini-series, and long-format documentaries
Campaign-ready visuals for print, digital, and social media

A male athlete using a racing wheelchair on a blue track, wearing a helmet and sportswear.

Collaborative Branded Partnerships

We collaborate to tell deeper stories with long-term impact:

Collaborative campaigns for brands, nonprofits, universities, and organizations
Purpose-driven storytelling
Advertising content, donor and impact reports

World map with markers indicating story creation locations in Canada, Sri Lanka, Thailand, and Brazil with the caption 'Where we have created stories so far'.

Custom Art and Experiences

We turn stories into lasting visual experiences:

Coffee-table books for donors, alumni, and special initiatives
Wall art collections for offices, schools, and community spaces
Curated indoor and outdoor immersive installations

Swim coach talking to three female swimmers with pink swim caps at an indoor swimming pool.

Interested in a partnership with us?

Elevate your campaign with the move movement and be a catalyst for meaningful change.

Success Stories

From adaptive athletes redefining resilience to communities moving together for joy and health, our stories uncover the many ways movement shapes lives.

By showcasing diverse journeys, our content agency helps brands tap into storytelling that feels human, accessible, and unforgettable.

Empowering Equity Through Authentic Imagery

Client: Canadian Women and Sport

With only 4% of media coverage dedicated to women’s sport, underrepresentation in sports media is a significant and prevalent issue.
Recognizing the urgent need to address this disparity, Canadian Women and Sport sought to build a robust image library which would truly reflect the strength and dynamism of young female athletes.
Canadian Women and Sport partnered with the move movement to create a collection of authentic, impactful images showcasing girls aged 12-18 engaged in sports, accompanied by their female coaches.
These images would contribute to a shared goal: to amplify representation of women and girls in sports, and promote gender equity within sports sector leadership and participation.
Collaborating closely together, the move movement and Canadian Women and Sport organized three distinct photo shoots, each with a unique focus and group of athletes:

Swim Ontario: The first photo shoot centered around capturing young female able bodied and para swimmers in action, as well as their female coaches. This shoot aimed to capture the dedication, teamwork, and determination that goes into competitive swimming.

Galaxy Volleyball Club: For the second shoot, the focus shifted to girls participating in volleyball within the Galaxy Volleyball Club. The aim was to portray the spirit of camaraderie, skill development, and leadership fostered through team sports.

Girls Just Wanna Box: The third photo shoot showcased young women engaged in boxing with the Girls Just Wanna Box initiative. The objective here was to portray the empowerment, strength, and discipline that boxing can bring to young girls.
Between the three distinct photo shoots, we were able to produce a rich and diverse collection of images capturing the power and dynamism of young female athletes.
Breaking away from traditional narrative often seen in sports media, the images have become a valuable resource for Canadian Women and Sport; offering a range of visuals that authentically represent the experience of girls in sports.
These images were made available to various media outlets, sports organizations, and educational institutions, contributing to a more accurate and inspiring portrayal of women and girls in sports.
The images created in collaboration with the move movement were made available to various media outlets, sports organizations, and educational institutions.
The availability of these images not only contribute to a more accurate and inspiring portrayal of women and girls in sport, but have also fostered greater awareness, appreciation, and celebration of young female athletes.

This initiative aligned seamlessly with Canadian Women and Sport’s mission of advancing gender equity in sports and sports media representation; working towards increased participation and opportunities for young female athletes and leaders in sport.